Video Marketing
2024
Marketing-Oriented Creative — Content & Media
Cao Minh Sang
Visual content aligned with marketing goals — helping brands communicate, engage & grow
Featured Projects
Selected
Work
Video Marketing
2024
Beauty Brand
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Content Strategy
2024
Social Media
Content System
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Branding
2023
Spa Branding
Visuals
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Event Coverage
2023
Workshop
Event Video
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I create visual content that is not only aesthetic, but aligned with marketing goals — helping brands communicate, engage, and grow.
About Me
Creative with
a marketer’s mind
I am a Marketing-oriented Creative with over 4 years of experience in the Beauty & Spa industry, specializing in Branding and Video Marketing.
I work across the full content pipeline — from ideation, filming, editing, to final delivery — with a strong focus on audience behavior and communication effectiveness.
Rather than just producing visuals, I approach every project with a marketing mindset, ensuring that each piece of content contributes to brand growth and business objectives.
What I bring
01
Marketing-first thinking
Every visual starts from the marketing objective — audience, message, and the action it should drive.
02
End-to-end production
From ideation and filming to editing and final delivery — one accountable owner for the full pipeline.
03
Social optimization
Content engineered for TikTok and Facebook — formats, hooks, and pacing built for the feed.
04
Beauty & spa expertise
4+ years inside beauty & spa brands — I speak the language of the industry and its customers.
Capabilities
Expertise
01Content Marketing
02Creative Strategy
03Brand Communication
04Video Production
05Motion Graphics
06Color Grading
07Photography
08Graphic Design
09Advertising Design
Experience
Journey
Sep 2024 — Present
Fleekbrows StudioCurrent
Media Manager
- Built and managed social media content strategy
- Directed visual and video content aligned with marketing goals
- Coordinated campaigns for brand promotion
- Optimized content based on audience behavior
Sep 2023 — Sep 2024
Minh Khuong Group
Video Editor / Cameraman
- Produced video content for multiple beauty brands
- Filmed and edited branding, advertising, and event videos
- Optimized videos for TikTok, Reels, and Ads formats
Aug 2022 — Aug 2023
Love + Rosa
Designer / Editor / Cameraman
- Designed and produced social media content
- Created branding and promotional videos
- Supported workshops and marketing campaigns
2020 — 2022
Thammys Beauty
Designer / Editor / Cameraman
- Produced visuals and videos for beauty services & products
- Developed marketing content ideas; supported KOC production
Aug 2021 — May 2022
911 Vietnam Corp
Business Development
- Market research, target customer identification & KPI tracking
Showreel
In Motion
Showreel ’26
A collection of branding, advertising, and social media content I have produced.
View on BehanceCareer Goal
My long-term goal is to grow deeper in marketing — especially content marketing and creative strategy — bridging creative execution with business impact.
Contact